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Press Release
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COLOR KINETICS BOLSTERS SALES ORGANIZATION FOR GROWTH

Appoints Philip O'Donnell Vice President of North American Sales and Paul Kallmes Director of Licensing

Prepares for rapid domestic and international market adoption of intelligent solid-state lighting


Boston, MA - September 15,2005 - Color Kinetics Incorporated (NASDAQ: CLRK), a pioneer of intelligent solid- state lighting systems and technologies, today announced the continued growth of its sales organization with the appointments of Philip O'Donnell as Vice President, North American Sales and Paul Kallmes as Director of Licensing. The important hires mark the latest achievement in an on-going expansion of the company's worldwide sales organization, which has grown significantly in one year.

"LED technology is advancing at accelerated rates, fueling both existing and new markets for Color Kinetics' intelligent solid-state lighting systems. We're accordingly building a world-class sales organization to capitalize on the opportunities ahead," said Bill Sims, President and CEO, Color Kinetics.

Spanning both Lighting Systems and OEM & Licensing, on-going initiatives include:

  • North American expansion with new sales staff in important Southwest, Northwest, Midwest, West, and Mid-Atlantic regions
  • European expansion with new sales staff in Germany and the UK, along with new regional partners
  • Asian expansion with increased sales staff in the key market of China
  • Increased support with new inside sales staff and regionally located sales engineers
  • OEM & Licensing growth with East- and West-coast based sales staff, supported by an expanded OEM product line

"Color Kinetics' prolific rate of product and technology development is one of our foremost differentiators, and we believe that a larger, strategically dispersed sales force will deliver incremental revenues, especially when armed with our latest RGB, IntelliWhite and OEM offerings," said Sims. "Complemented by our strong network of manufacturer's representatives, dealers and value added resellers, we can more readily meet global customer demand. We also welcome the new sales leadership of Phil O'Donnell in Lighting Systems and Paul Kallmes in Licensing, who bring valuable expertise to their respective roles."

A highly-regarded lighting industry veteran, O'Donnell will oversee Color Kinetics' direct and channel sales for the company's Lighting Systems business. He brings extensive lighting industry sales, business development, and management experience to the position, which will include responsibility for Color Kinetics' domestic sales force and affiliates operating across many distribution channels. He previously spent 26 years at Strand Lighting, one of the world's leading entertainment lighting manufacturers, where he led the company as CEO for four years.

Kallmes will oversee the identification and development of licensing opportunities that extend the value of Color Kinetics' intellectual property and expertise to third-party manufacturers. He most recently served as Director of Business Development for Rockwell Scientific Licensing, where he was responsible for a broad range of technology development, licensing, and new business activities, including the assessment and characterization of value in IP portfolios.


About Color Kinetics
Color Kinetics Incorporated (NASDAQ: CLRK) is a pioneer and leading innovator of intelligent solid-state lighting -- enabling light without limits™. The company's award-winning product lines apply the benefits of LEDs to transform the way light is produced, controlled and applied, advancing the adoption of cost- and energy-efficient lighting worldwide. Its systems leverage a patented layer of digital intelligence, called ChromacoreŽ, to generate and control color and white light for use in high-performance lighting and OEM and licensing applications. More than a simple light source, Color Kinetics' system solutions encompass the vital control, power, and other technologies that make LEDs viable for illumination -- ranging from the replacement of conventional sources, to new and forward-looking uses of light. The company holds 42 patents and has over 140 patent applications pending that apply to many aspects of solid-state lighting technology. Founded in 1997, the company is headquartered in Boston, MA with offices in the UK, China, and Japan. More information can be found at www.colorkinetics.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Color Kinetics Incorporated's business that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Readers are cautioned that these statements involve risks and uncertainties, are only predictions and may differ materially from actual future events and results. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's Annual Report on Form 10-K for the Twelve Months Ended December 31, 2004, File Number 000-50798, and most recent 10-Q, each as filed with the Securities and Exchange Commission.
Contact Info
Felicia Spagnoli:
fspagnoli@colorkinetics.com
Media Relations
Color Kinetics Incorporated
781-418-9292
Justine Alonzo:
jalonzo@colorkinetics.com
Investor Relations
Color Kinetics Incorporated
781-418-9272