Vente-privée

Facing the Stade de France and bordering the banks of the Seine, the artistic dynamic lighting façade of the new building for French e-commerce company Vente-privée, Le Vérone, is the work of Pucci De Rossi, a renowned Italian designer and artist.

Customer challenge

Jacques-Antoine Granjon, CEO and founder of Vente-privée, wanted to have lighting that could illuminate both the building and the artwork.

The right lighting

Like a beacon on the outskirts of the capital that welcomes its visitors, Le Vérone, restored by architect Jean-Michel Wilmotte, is distinguished by its fiber-reinforced concrete latticework facade. This LED lighting sculpture was installed at 1m in front of the east façade of the building. Technical design was by engineering consultants Guillaume Lamoureux and Romain Ricciotti, who created 87 tailor-made modules, supported by diagonal metal braces.

Cyril Tristani, from D’enco, lighting engineer noted that the solution consists of flexible strands of large, high-intensity, full-color Color Kinetics iColor Flex LMX gen2 (now specified with Flex Compact gen3, RGB) designed for extraordinary effects without the constraints of fixture size, shape, or space. The flexible form accommodates two- and three-dimensional configurations, while the high light output affords superior long-distance viewing for architectural accent and perimeter lighting, large-scale signage, and building-covering video displays. Altogether, 1950 LED nodes illuminate the façade.

For the wallwashing effect, D’Enco chose ColorReach Compact Powercore luminaires (now specified with ReachElite) which are addressable and offer a large choice of colors and dynamic effects. With the design concept settled, the real challenges began: connectivity, program and implementation.

Flavien Simon, Citeos, a Signify Certified System Integrator and Richard Brousse, a lighting application specialist with Signify, installed the luminaires and created a scheme dedicated to the programming of lighting scenes. Using Pharos software and Kinet protocol, they worked on each node and each projector, in order to obtain all the color changes and intensity variations for the desired scenarios. The dynamic lighting combined with the screen and the depth of the latticework, forms an invitation to discussion, a hymn to art and to creation at the gates of the Paris.